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I am thrilled to have a guest post over at Women Grow Business today about what Passover can teach us about business.

I’m a traditional kind of girl. I love family holidays and love entertaining. So Passover provides the perfect canvas for me.

And did I mention that I love matzo ball soup? Love!

But lately, I’ve been thinking about the real meaning of the holiday.

  • The exodus: the march to freedom.
  • The plagues: the obstacles to overcome.
  • The symbols: remembering and learning from the past.

And I’ve been thinking about how these themes relate to running a business.

Read on. (please?)

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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