Gratuitous photo?

April 25, 2011 By Wendy Scherer Leave a Comment

So yes, I really love this photo that I took last weekend at the Virginia Museum of Fine Arts in Richmond. We’d gone to see the Picasso exhibit. Well worth the wait and the fee, I might add. And the rest of the museum was really enjoyable, also. Top that off with perfect weather….

Back to the photograph. I had to laugh when I saw this manhole cover; all I could think was, “Are your communications headed down the sewer?”

And coming from a research and planning point of view (I can’t help it! Don’t judge me!), my mind jumped to what doing your homework – whether it be a quick audit or an in-depth analysis – can do to help you define what your targets care about so that you can start a real conversation and not simply talk.

And that’s my thought for today.

~Wendy

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

About Wendy Scherer

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