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Still riding your old bike?

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I was so excited when I saw this bike in an ‘antique’ shop. I had this bike in red.

It was a great bike. Reliable and sturdy.

But over the years, I’ve gotten other bikes with more bells and whistles.

Are they better? Well, it depends.

What are your objectives? Your goals? Your market situation?

In other words, do you need gears or do you live in a totally flat town? Is this for transportation or for a hobby? Are you going to ride on the street or on trails? Do you want a lower maintenance solution? Are you prepared for the time and cost of upkeep?

And that’s how I think about monitoring tools these days. The newest, fanciest tools aren’t for everyone. Sometimes, basic is better.

It depends.

~Wendy

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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