Social Studies Group

Creative Social Media Intelligence

You are here: Home / Field Notes / Pharma Case Study – Creative Social Research

Pharma Case Study – Creative Social Research

By Leave a Comment

We’re always looking for new ways to use social media monitoring data to help our clients and be smarter.

We set about to identify the true online discussions taking place around a genetic disorder and the client’s drug to help inform strategies and to gain intelligence on the upcoming competitive market. In the meantime, we learned a lot about the actual families of patients, patients themselves and the nonprofit communities surrounding the disorder. Pretty neat stuff.

You can download the case study from the Brandwatch site.

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

Leave a Reply

Your email address will not be published. Required fields are marked *

The Social Studies Group thrives on good challenge. How can you use social media intelligence to your benefit?
We'll tell you - whether you hire us or not.

443-414-6367

Contact Us Today