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Relationship building… it’s a process.

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Just popping in with a brief post about Influencer relationships.

If you were on a first date with a guy, would you ask him to watch your brother’s kids tomorrow night? If you were sitting next to a someone interesting at a bar, instead of “Can I buy you a drink and get to know you,” would you ask “Can you do me a favor and tell all your friends about this great contest my company is sponsoring?”

Slow down. Influencers (oh, how I dislike that term) are not tools. They’re people. Get to know them as the individuals that they are. Figure out how you can build mutually beneficial relationships and work toward that in a measured, thoughtful way.

That’s how real relationships are built.

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

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