Social Studies Group

Creative Social Media Intelligence

You are here: Home / Field Notes /

By Leave a Comment

[Podcast] From Vision to Impact: How Wendy Scherer is Leading the Charge in Social Intelligence and Business Collaboration

What an honor to be featured on Women in Social Listening & Insights podcast!

Thanks, Jackie!

In this new podcast series, Convosphere’s CEO, Jackie Cuyvers, meets some of the leading women in the industry. Each episode delves into their unique career paths, experiences and perspectives in the ever-evolving world of social listening, market research and digital insights. This series not only highlights the significant contributions of women in the field but also serves as a platform for sharing knowledge, challenges and triumphs.

I had a blast talking to Jackie about my years in social listening and intelligence, how it was ‘back in the day’ and how technology and persistence — and creativity — led us to where we are today. Take a listen!

About Wendy Scherer

Wendy knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. To address the market need for finding and digesting complex business research, she founded Scherer Cybrarian in 1995. The business grew and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loved the most was the emerging world of social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) As this segment grew, it became apparent that this specialty could stand on its own to grow and change with the times. And so, The Social Studies Group was born in 2009.

Leave a Reply

Your email address will not be published. Required fields are marked *

The Social Studies Group thrives on good challenge. How can you use social media intelligence to your benefit?
We'll tell you - whether you hire us or not.

443-414-6367

Contact Us Today