Now that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation –are critical.  Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and they […]

We are often asked for advice about how brands can more effectively work with mom bloggers. We’ve researched women bloggers and their likes, dislikes, wants and needs. And we regularly give presentations – to brands and to agencies – on how to get the most out of campaigns that involve mom bloggers. Here we’ll share […]

I really dislike news apps on Facebook. If someone posts a link to an article, I’d like to read it without giving an app permissions. I’ll take the time to find the article elsewhere. Maybe it’s just me.

Well guess what? It’s not just me. There was an outpouring of agreement on this one.
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If you know me, you know I’m not a dog person.

And yet, my friends’ dog – Baxter – has crept up into the “okay, I can stand to have you around” category. That’s big.

I couldn’t stop smiling when I saw this tree on Christmas Day at Skylark Diner in Edison, NJ. Why, you ask? Because it’s so exciting to see someone use tools in a very different and creative way. And very successfully, I might add. We all use the same tools – Google, Twitter, Facebook – and […]