Marketers must be aware of blogger expectations to foster good relationships

Blog community provider BlogFrog surveyed female bloggers in the US to discover what kinds of partnerships with brands were more desirable and how women bloggers thought brand relationships should work. About three-quarters of those surveyed were moms; eMarketer estimates 4 million mothers in the US will write a blog at least monthly this year.

I am thrilled to have a guest post over at Women Grow Business today about what Passover can teach us about business. I’m a traditional kind of girl. I love family holidays and love entertaining. So Passover provides the perfect canvas for me. And did I mention that I love matzo ball soup? Love! But lately, […]

Originally posted at The Social Times and Whiz Bang Pow. Co-authored by the fabulous Shelly Kramer. Social Media Monitoring is all the buzz. There are some amazing tools out there with price tags that run the gamut. There are few that provide interesting results. And while we hate to be the bearers of bad news, […]

Originally posted on the Spiral 16 Blog. We are fortunate to know and sometimes collaborate with Wendy Goldman Scherer of Scherer Cybrarian and The Social Studies Group.  Wendy recognized the need for concise, actionable research early on in her career as a  strategist in a large advertising agency. And she found her love of the online […]

Columbia, MD., Sept. 1 — Today, the Social Studies Group is releasing “Eco-Moms Revisited”, a companion report to a study the research firm released in January of this year. “Over the past year, we’ve collected a rich body of research on these arguable very influential women,” said Social Studies Group analyst and partner, Angela Walseng. […]