A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in the social space. Our firm had been using Brandwatch on behalf of other clients and enjoyed particular success when performing broad data collection combined with complex social analytics. We knew […]
Case Study – Ethnic Food Products
We love a good challenge. This one? To find new and interesting insights in the conversation surrounding our client’s ethnic food products. We scoured social media and did some really interesting competitive research. But most of all, we uncovered a new target market of rabid fans. So exciting. Want to read more? Download the case […]
Consumer Electronics
What is more fun than a big social media monitoring challenge? Nothing, I say! So when the Social Studies Group was hired to figure out consumer preferences for a consumer electronics product’s user interface features, we got creative. We used Brandwatch for some fancy footwork and they published a case study about it today. I’d […]