Yesterday, Shelly Kramer had me on her show, V3Live, as a guest to talk about social media monitoring on a shoestring budget. Well, this is one of my favorite subjects. If you follow Social Studies Group’s work at all, you know that we are big fans of paid monitoring tools and see true value from […]
Social Media Monitoring to Find New Markets
A Global goods company and a well-known household name in the US wanted to know how its ethnic food products compared with the competition in the social space. Our firm had been using Brandwatch on behalf of other clients and enjoyed particular success when performing broad data collection combined with complex social analytics. We knew […]
50 over 50
Janet Fouts knows there are lots of folks out there who get tech. And the key is continual learning and passion, not how old you are. The other day, Janet wrote a blog post including this list of 50+ Inspiring Tech Savvy Leaders Over 50 I am proud to call some of these amazing people […]
Spin Sucks, the book.
I read for business. I mean, I read a lot for business. Like you, I have an incredible need to stay up on (dare I say stay ahead of) what’s going on in the digital world. I consider myself pretty darn knowledgeable. And yet, I learn something new every day. I received an advance copy […]
Case Study – Ethnic Food Products
We love a good challenge. This one? To find new and interesting insights in the conversation surrounding our client’s ethnic food products. We scoured social media and did some really interesting competitive research. But most of all, we uncovered a new target market of rabid fans. So exciting. Want to read more? Download the case […]
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