We’re always looking for new ways to use social media monitoring data to help our clients and be smarter. We set about to identify the true online discussions taking place around a genetic disorder and the client’s drug to help inform strategies and to gain intelligence on the upcoming competitive market. In the meantime, we […]
Consumer Electronics
What is more fun than a big social media monitoring challenge? Nothing, I say! So when the Social Studies Group was hired to figure out consumer preferences for a consumer electronics product’s user interface features, we got creative. We used Brandwatch for some fancy footwork and they published a case study about it today. I’d […]
Purse Strings Radio
Yesterday, Shelly Kramer and I were featured on Purse Strings Radio, a wonderful program focused on marketing to women. We had the chance to talk to host, Maria Reitan, about our recent Mom Blogger/Influencer study. We talked about how bloggers spend their time online versus where their traffic comes from, up and coming platforms, SEO […]
Competitive Intelligence on a Startup Budget
While those of us in the research community would love for everyone to have generous budgets for competitive intelligence and knowledge gathering, it’s just not realistic. For start-ups and even for small to medium-sized companies, the knowledge needs are huge and the budgets? Not so huge. Maybe, even, non-existent. I had the pleasure of guest […]
Brands and Women Influencer Study – Redux
A bit ago, we fielded a study for BlogFrog to learn more about Brands and Women Bloggers. Well, now BlogFrog is Tapinfluence and the presentation is revised so I’m sharing it again. Enjoy. TapInfluence and The Social Studies Group: "Brands and Women Bloggers Influencer Partnership Study" from TapInfluence
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