I really appreciated Nick Petri’s recent post, When Analytics Fail discussing analytics for business decisions. Numbers are great, but there are limitations such as Self-Selection, Missing Data, and Tenuous Proxies that should be kept in mind throughout the process of analysis, recommendation, and action. The post is worth a read if you’re using numbers to […]

If you haven’t heard, Shelly Kramer and I are conducting a survey. It’s a short, eight question survey for parent bloggers and it will feed our latest research project. If you haven’t taken it yet, would you? It’d be a huge favor and pop over and take it? The survey is here. We promise to […]

Now that adoption of social media and social networking is becoming more common, things that we love – things like data, analysis, context and interpretation –are critical.  Social listening is, most definitely, not enough. Brands and agencies who are serious about producing results for themselves and for their clients must be data driven and they […]

We are often asked for advice about how brands can more effectively work with mom bloggers. We’ve researched women bloggers and their likes, dislikes, wants and needs. And we regularly give presentations – to brands and to agencies – on how to get the most out of campaigns that involve mom bloggers. Here we’ll share […]